For decades, Europe has been a quiet powerhouse: advancing human rights, climate action, science, and international cooperation through a whole ecosystem of shared institutions and programs. Yet over time, being proudly European started to feel unfashionable, even awkward.

At Show the ❤️ for Europe, we’re changing that. Our mission is simple: make European pride visible. Not in dry policy briefs or speeches, but in the everyday. On your walk to work. At a café. On a tote bag, a sweatshirt, a cap.

We believe Europe is worth celebrating, not blindly, but intentionally, with style, humor, and substance. Because dignity, peace, and progress are values worth wearing.