Show the ❤️ for EU

Show the ❤️

Wear the Union

For decades, Europe has been a quiet powerhouse – leading the way on human rights, climate action, and international cooperation. But somewhere along the way, EU pride faded into the background.

At Show the ❤️ for EU, we’re changing that. Our mission is simple: make EU pride visible. Not in dry policy briefs or speeches – but in the everyday. On your walk to work. At a café. On a tote bag, a sweatshirt, a cap.

We believe the EU is worth celebrating. Not blindly, but boldly. With style, humor, and substance. Because peace, unity, and progress are values worth wearing.

Bakpack with "Show the Love for EU" pins in front of Colosseum, Rome

building a visible culture of pride.

Let's Make Europe Great Again – Together

What started as a dream of post-war peace became a reality: the European Union. And yet, in recent years, that dream has been overshadowed by division and doubt.

But here’s the truth – Europe is still one of the greatest achievements of international cooperation in human history. And we believe it’s time for a renaissance of EU pride.

Our designs reflect what Europe can be: bold, united, forward-thinking. Whether you're gifting an EU-themed onesie or rocking a MEGA hat, you're making a statement. You're reminding the world (and yourself) that Europe is worth standing behind.

Person holding a European Union flag in a crowd with a cityscape in the background

All our products are made to order – no mass production, no overstock, and no wasteful inventory. By using a print-on-demand model, we avoid overproduction and only create items when you actually want them. While the garments and other products are sourced from Asia (China, India, Pakistan, Cambodia, Vietnam), printing, embroidery, and all necessary assembly are done in the EU. It's a small but impactful way to reduce waste and support more mindful, responsible consumption.

MAKE EUROPE GREAT AGAIN
Empowering EU citizens through desing that celebrates unity and heritage.
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MADE IN EU
The future of the continent starts here. Made with love in the EU.
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